Get to know the story behind the artist. Armen J. Silverbach shares her own story, affectionately called the “funky bio.” Read it and discover why clients enjoy working with her so much.
“I decided that in MY business, there would be no one between the client and me. I work directly with YOU - I see you, invite you to my studio, visit your office, all to get a feel for who you are and what your needs and hopes are.”
Armen J. Silverbach
How it All Started
Bored a bit in school I began my career doodling in the back of my notebooks - names mostly - remember those fat & funky letters from the 60’s? I drew everyone’s name in my class. I also drew eyes, mouths of the teachers talking, desks, shoes, dresses, books. Whatever I looked around and saw in that classroom I drew - in pencil and later in ink.
When I was in my late teens, my dad began a new career. He needed a logo, business card, a sign, brochure, letterhead, real estate signs and I designed and produced these for him. He was pleased, and I was thrilled. I designed more logos and business cards for his friends, MY friends, THEIR friends.......and guess what? My business was born!
I freelanced for a while working with several local advertising agencies but I knew I could better serve clients directly. Agencies offer a lot, no question, but as a maker, I found that direct client interactions are infinitely beneficial to the outcome.
Your Brand and Your Participation
I decided that in MY business, there would be no one between the client and me - no assistant, no management, no one. That just made great sense to my clients and me. And that’s how it’s been for the past 36 years. I work directly with YOU - I see you, invite you to my studio, visit your office, all to get a feel for who you are and what your needs and hopes are. I take in all that is around me - not only listening to what you’re telling me you want but looking around at your space, your clothes, what’s on your walls, how you look and feel when you tell me about your business.
Then I return to my studio and begin. I create several designs so that you will have choices. Yes, this is another thing I learned from the ad agency venture. They only gave one piece of final art to the client. I love choices, don’t you? That’s how I design... type style choices, color choices, art choices and guess what? You decide which ones you’d like to see together - several if you wish. Because we work as a team and that way, when your project is completed, you’ve been a part of the design - even if you haven’t actually touched it. You’ll have something inspired by you! Something you can be proud of.
Like to work this way? Call me. I’m happy to meet and chat.
"I have known Armen Silverbach for over twenty years, and have worked with her for most of those. I admire not only her amazing creativity as a graphic artist, but her integrity, business sense, professionalism. There is no one I trust more."
"I have worked with Armen for over 15 years and she is my go-to person for graphics. She is an extremely talented artist and competent in business and marketing, which is an unusual combination."
“Armen took a simple idea and totally ran with it. Her creativity is out of the box which is very unusual these days with so many ways to DYI projects. It was so very helpful to have an expert’s opinion during the design process, and someone to bounce the ideas off of. Her personal touch and creativity made this project a big success!”
Lake Fairview Marina
Fan your creative flames.
Share your email address with Armen and she’ll send you exciting, drop-dead-gorgeous, and refreshing emails from time to time.
Bonus: She’ll keep your email address 100% private.